A blog is either a blog website, generally run by individuals called bloggers, or a business blog run by a business on their business website.
Individuals create blog websites to share their passions, skills, expertise and knowledge with the world.
Businesses create corporate blogs as an extra add-on to their website to provide more detailed and helpful information about the products and services they sell.
Either way, a blog turns any static website into a more dynamic website, which means the website becomes more “lively” and engaging for its visitors.
Blog websites and corporate blogs have one thing in common. They use blogs in an effort to make money or increase their current income with the information they provide in their blogs. Keep in mind you can monetize a blog in many different ways.
The main objective of a blog is to help people. If your main objective with your blog is only to make money, you will fail miserably. There is a fine line between the two but with a mindset of “I really want to help people with my blog,” you will get far.
This article explains what a blog is, how it’s created (the bare basics) and the difference between a website and a blog.
What is a Blog?
A blog is an extra section added to a website that is regularly updated with new content. This additional section is called a blogroll.
A Blogroll consists of many different blog posts, which are articles generally written in an informal conversational style. This makes a website more dynamic and allows for better engagement with the website owner’s target audience.
Why would individuals want to start a blog website?
The opportunity to make money with a blog is the main reason. Individuals use blogs to share their knowledge, expertise, passions and experiences with the world AND successful bloggers make a decent amount of money by doing so!
With more than 4.5 billion active internet users, you are bound to find someone interested in what you have to say.
Find more statistics at Statista
Becoming a blogger and starting a part-time or full-time blogging career is now a possibility for everyone. Bloggers can monetize their blog websites in many different ways.
Say, for example, I love to travel and want to share my experiences with people. I will start a travel blog and write articles about all my travel experiences, give advice and travel tips.
Difference Between a Website and a Blog
Traditional static websites and blogs are both websites. All blogs are websites or part of a website, but not all websites have a blog.
Let’s keep this simple. With content management systems (CMS) like WordPress, you have two options to create content on your website. You can create content using a page option and you can create content using a post option.
The key to blogs is the post option.
To start a blog website, you take a typical website, add a blogroll, and write many different articles in the post section of the website.
Traditional static (mostly business) websites have a few pieces of information created on the page section of the website.
Website Pages vs. Website Posts
To better understand the difference between a website and a blog, you need to understand posts and pages. Static websites don’t have posts, only pages. Blog websites and business blogs use both pages and posts.
Let’s look at the basic characteristics of a page.
- Examples of website pages are about pages, contact pages, service pages (see the image above), policy pages, etc.
- Pages don’t show a published dated.
- Pages are manually placed on a website by using a menu option.
- Pages are also timeless and not updated as often as posts.
- Readers cannot leave comments on a page. Website owners can activate comments on a page, but it’s not the norm.
- Categories and tags are not available for pages.
Let’s have a look at the basic characteristics of a post.
- Posts have a published date which is displayed by default on your post, as well as on the blogroll.
- Posts are automatically displayed on your blogroll in reverse chronological order from newest to latest.
- Posts can become outdated as you add more and more articles to your blog. It moves down the blogroll as soon as you create new articles for your blog.
- Readers can leave comments on a post. This makes it more engaging. Some blog owners disable comments.
- You can also assign categories and tags to posts to make it easier for your readers to follow posts with a common topic.
Regularly writing articles in posts keep your website updated with new fresh content. This ensures your website visitors will return time and time again.
Search engines, like Google, also prefer websites that are regularly updated; and you want people to find your website on search engines.
Example of a Traditional Static Website
Websites where content is created using the page option only are static in nature and seldom updated. This means there is not a lot of action or interaction happening on a static website. Readers do generally not have the option to comment and communication is a one-way street.
There is not much movement or engagement except for the occasional update when information changes or some extras are added.
Let’s look at Derek, who is a tour guide AND a travel blogger. Derek (his middle name is Earl) has decided not to combine his business website with a blog but keep the two separate. This makes Derek’s business website below a static website.
Example of a Static Website
The page option was used to create all the content on Wandering Earl Tours website. There’s no blog section on this website.
He does not share all his travel experiences on his business website but rather complements his business website with a separate travel blog.
Example of a Blog Website
If your main aim is to provide people with regularly added helpful information, you will use the post option.
A blogroll is then added to your website and you can call yourself a blogger who owns a blog website.
Blog websites have both posts and pages, but the emphasis is mainly on the posts.
Let’s now look at Derek’s travel blog called Wandering Earl – a Life of Travel.
Notice the “Blog” option in the menu of Wandering Earl? The blog option and the emphasis Derek place on sharing his travel experiences with people turns this website into a blog website.
Blog websites are more dynamic and consist mainly of posts. The information on a blog is regularly updated. Blog websites can also have pages, but they are limited and the main focus is on the blogroll.
Blogs allow for better communication between readers and the blog owner. Search engines, like Google, Yahoo and Bing, want interaction and movement on websites and preference websites more “lively,” like blog websites.
You can generally find a sidebar to the left or right or on both sides of a blog post that provides additional information.
After reading this article, I hope you have a better understanding of what a blog is and the difference between a website and a blog.
Writing informal conversational articles in blog posts adds a blogroll to a website. You can achieve this by using content management systems (CMS) like WordPress.
If you are an individual who wants to share your knowledge with the world, starting a blog website is the way to go.
A business blog can add a lot of value to a business website and makes for an excellent marketing tool.
“Life is about making an impact, not making an income.”
– Kevin Kruse
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