People start blogs for many reasons, but all have one thing in common. Can you guess what it is?
The answer is simple enough. Billions of people like to read blogs. With demand comes opportunity and it’s no different for blogging.
According to different sources, there are an estimated 600 million blogs (not all are active) and 4.6 billion internet users, of which 77% (+- 3.5 billion) read blogs.
This article is about:
- The top 11 reasons why people create blogs;
- summary of why businesses create blogs;
- the reasons why people like to read those blogs; and
- the difference between a blogger and a blog business owner and why it matters.
Why Do People Create Blogs?
Let’s have a look at the top reasons why individuals create blogs.
Are you an expert, or do you have a lot of experience in a specific field? You can use your blog to teach others also interested in your field.
As you add more content to your blog and start to grow, you can use the resources you have accumulated to create free or paid educational products and services online.
This is a great way to monetize your blog.
Some examples of expertise, skills and knowledge people share on their blogs:
- Computer programming.
- Website development.
- Administrative skills – resumes, email etiquette, Microsoft Office, time management, and more.
- Consultancy – financial, strategy, management, human resources, IT, and more.
- Wedding planning.
- Music – play the guitar, piano, and more.
- Online tutoring.
Our passions are not meant to be kept secret, and if you do, it will die a slow death. Without passion, our lives will be pretty dull and even meaningless.
It’s human nature to share our passions with family, friends, colleagues, and even strangers. Say, for example, you’re passionate about sports, you’re not going to keep it to yourself. The people around you will know about it.
These days many people use blogs as a platform to share their passions with the world. It’s an excellent way to voice your thoughts, feelings and ideas.
Why would people want to share their passions with complete strangers online?
Sharing what you enjoy most in life might be meaningful to someone else or even change their lives.
So if you want your passion to be alive, meaningful and valuable, start sharing. You can also make new friends with the same mindset along the way.
Some examples of passions people share on their blogs:
- Pets – cats, dogs, birds, and more.
- Sports – football, soccer, wrestling, tennis, and more.
- Parenting – motherhood, fatherhood, babies, children.
- Lifestyle – fashion, cars, beauty, and more.
3. Improve Your Writing Skills
Writing skills are a necessary part of communication. Improved writing skills allow you to communicate better and more clearly with others.
Do you think you’re writing skills suck or need refining? Starting a blog can definitely help you improve those skills.
Serious bloggers write articles regularly and the more you write, the better you become at it. Most people will not even attempt blogging because they think their writing skills are not good enough.
The simple fact is you don’t need to be a great writer to start a blog. Blogging will teach you how to communicate with people in an informal conversational manner.
Readers can even give you feedback and help you become a better writer.
Examples of what writing skills blogging can improve:
- How to informally communicate with your audience in a conversational manner.
- Improve your spelling.
- Improve your grammar.
- Improve your punctuation.
- Help you to express yourself better.
4. You Can Make a Difference
You can become an advocate for a cause close to your heart or help people solve specific life problems they deal with every day.
You can take any of the topics below and hundreds more, narrow it down to something more specific and start making a difference using your blog.
Some examples of topics where you can make a difference:
- Green living.
- Save water.
- Rescue animals.
- Living healthier.
- Financial advice and budgeting.
5. Learn to Make Money Online
You can monetize a blog in different ways. You might not see any significant monetary value or growth when you start blogging, but this can change as your blog’s popularity grows and traffic increases.
You will learn different methods to monetize your blog. At the moment, affiliate marketing is the most popular, with advertisements on a blog coming in at a close second.
Monetizing a blog will teach you two high-in-demand skills – marketing and SEO (search engine optimization). These are skills that can give your resume a huge boost.
Some examples of how people monetize their blog:
- Affiliate marketing.
- Sell advertising space on your blog.
- Sell online courses.
- Create a paid membership site.
- Sell your own physical products or services.
- Create and sell ebooks.
6. Grow Your Professional Network
Networking is building relationships. You can leverage your personal and professional network connections to help you grow your blog. Building a personal network is easier than building a professional one.
It’s challenging to grow a professional network if you have nothing to show or share. A blog allows you to show people you are serious and know what you’re talking about.
Some examples of how a blog can grow your professional network and vice versa:
- Offer value when you share articles in a blog.
- Build your reputation by providing people with helpful content.
- Be authentic when you share content.
- Stay in touch with the people in your network. Networking is not a one-way street.
- Promote the people in your network. If a contact has big news, share it on your blog and let them know.
People also create blogs to share their experiences.
They document their progress while they’re trying something new or when they’re busy learning something new. The idea is to share the ups and downs and the lessons learned with their blog readers.
Some examples of experiences people share on their blog:
- Traveling to new or exotic destinations.
- Building a house from scratch.
- Parenting and the journey.
- Trying new foods/recipes.
- Raising a puppy or kitten.
- Hiking and camping trips.
- Campervan trips.
8. Boost Your Resume and Showcase Your Skills
LinkedIn is a great platform to set up “shop” to “sell” your professional experiences and skills. Adding a personal portfolio website/blog to it will give your resume a huge boost and help you stand out above most.
A personal online portfolio website/blog is an excellent marketing and branding tool. You can showcase your skills in a more interactive, user-friendly way than in a traditional resume.
Some examples of careers people showcase in their portfolio blogs:
- Graphic designers.
- Website developers.
- Software engineers.
- Writers and authors.
- Content marketers.
- Wedding planners.
Most people have hobbies, even if some don’t realize it. If there’s something you really enjoy doing in your leisure time, it’s considered a hobby.
Some people create blogs to share their hobbies with fellow hobbyists. It’s a great way to exchange ideas.
Hobby blogs are good fun to read if it’s something you’re also interested in.
Some examples of hobbies people like to share on their blog:
- Outdoor hobbies – camping, hiking, rafting, scuba diving, bird watching, foraging.
- Sports hobbies – archery, cycling, horseriding, paintball, yoga.
- Travel hobbies – cruising, sailing, road tripping.
- Art hobbies – photography, painting, pottery, singing.
- Creative hobbies – engraving, graffiti art, graphic design, cartoonist, juggling, magic.
- Crafting hobbies – candle making, flower arranging, knitting, origami, scrapbooking, sewing, woodworking.
- Food and cooking hobbies – brew beer, coffee making, cooking, wine tasting, herb gardening.
- Games – board games, poker, puzzles, trivia, gaming.
- Other hobbies – public speaking, meditation, learn new languages, learn sign language, book club.
10. Help and Inspire Others
We all encounter life’s minor and sometimes NOT SO little difficulties. Millions of people turn daily to the internet for inspiration and motivation to deal with “stuff,” while others need help and advice with more serious problems.
Are you in the mood to help and inspire people? Creating an inspirational and motivational blog is then the way to go.
Some examples of how people help and inspire others with their blog:
- Addiction – drugs, alcohol, tobacco, and more.
- Dealing with difficult teenagers.
- Coping with depression.
- Motivational blogs.
- Tips for coping and dealing with life’s minor difficulties.
- Dealing with phobias.
- How to build confidence.
11. Learn New Skills
Besides improving your writing skills, you will also learn many other new skills when you start a blog.
Luckily anyone can learn these skills. You don’t need a degree or coding skills. Most of today’s blogging tools are user-friendly and tailor-made for beginners with minimal technical skills.
Some examples of new skills you will learn with your blog:
- WordPress website design.
- Search Engine Optimization (SEO).
- Online marketing.
- User search intent and keyword research.
- Optimizing social media networks.
- Learn new things within your niche.
Why Do Businesses Create Blogs? – Summary
Here is a summary of the top reasons why businesses create business blogs:
- Better rankings for their website in search engines.
- Growing their brand while educating their customers.
- Builds more trust and credibility with customers.
- Provides more exposure than a traditional static website.
- It’s easier to find new customers.
- Increases word-of-mouth advertising when people share helpful blogs on their social media accounts.
- Provides customers with 24/7 information about their products and services.
- It creates a platform for cost-effective marketing opportunities without the hard-selling generally associated with traditional marketing.
Why Do People Read Blogs? – Summary
Blogging will not exist if not for billions of internet users reading blogs. More than half the world’s population uses the internet and about 77% of internet users read blogs.
If you understand why people read blogs (including yourself), you will understand why blogging is popular and worth the effort.
Reasons why people read blogs:
- People want to learn something new (the most popular reason).
- People are looking for entertainment.
- People want to find quick answers to questions they have.
- People want to connect with like-minded people.
- People are interested in other people.
- People are curious.
- People like to know they’re not alone.
- People like to improve.
- People like to feel normal.
- People like to escape.
- People like to read good writing.
- People like authenticity.
- People look for inspiration and motivation.
- People need a solution for a problem.
- People need guidance.
- People read blogs for personal fulfillment.
- People read current news.
- People like to follow step-by-step guides.
- People like to download checklists.
- People like to read product reviews before they buy.
- People want to understand how a new product or service works.
Blogger vs. Blog Business Owner
In my opinion, there is a difference between a “blogger” and a blog business owner. Most bloggers do it for fun, but others want to make money with their blogs and build a successful online business.
Blogging for fun is easy enough and anyone can do it. Starting a blog business is another ball game and needs more effort and time.
As a blog business owner, you have to research your niche more intensively. You have to determine if there’s a market and demand for what you want to offer. There’s also understanding search intent, SEO, different marketing strategies, and a couple of other things.
Luckily, places and platforms like Blogging Basics and Wealthy Affiliate can help any beginner blog business owner start with the least effort by giving step-by-step guidance.
Connecting internet users with content (information) is what makes blogs so great.
Blogs allow people and businesses to connect with others, share information, sell services and products, entertain, make money online, advertise and grow businesses. To only mention a few.
Once you set your mind to creating a blog, you have to decide what information you want to provide and which target audience.
Ask yourself, “do I want to become a blogger or a blog business owner?”. Do you want to do it for fun (easier) OR fun and money (needs more elbow grease)?
“Strive not to be a success, but rather to be of value.”
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I hope you enjoyed reading my article as much as I enjoyed writing it!
What is your reason for starting or wanting to start a blog? Why do you read blog articles?
Please let me know by leaving a comment in the comment section below. Have a question? Ask away!
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